Steve Jobs left us 14 years ago, today. I wrote a eulogy for him in BusinessWeek at the time, with a focus on the NeXT years. With his life’s song forever woven into the fabric of Apple, Jobs rests with the sublime satisfaction of symbolic immortality. -------------------------------   The book of Jobs, a parable of passion   Steve Jobs was intensely passionate about his products, effusing an infectious enthusiasm that stretched from one-on-one recruiting pitches to auditorium-scale demagoguery. It all came so naturally for him because he was in love, living a Shakespearean sonnet, with tragic turns, an unrequited era of exile, and ultimately the triumphant reunion. At the personal and corporate levels, it is the archetype of the Hero’s Journey turned hyperbole.   The NeXT years were torture for him, as he was forcibly estranged from his true love. When we went on walks, or if we had a brief time in the hallway, he would steer the conversation to a plaintive question: “What should Apple do?” As if he were an exile on Elba, Jobs always wanted to go home. “Apple should buy NeXT.” It seemed outrageous to me at the time; what CEO of Apple would ever invite Jobs back and expect to keep their job for long?   The Macintosh on his desk at NeXT had the striped Apple logo stabbed out, a memento of anguish scratched deep into plastic.   The NeXTSTEP operating system, object-oriented frameworks, and Interface Builder were beautiful products, but they were stuck in what Jobs considered the pedestrian business of enterprise IT sales. Selling was boring. Where were the masses? The NeXTSTEP step-parents sold to a crowd of muggles. The magic seemed misspent. ….   (Full text: Parsimony   Jobs was the master architect of Apple design. Often criticized for bouts of micromanagement and aesthetic activism, Steve’s spartan sensibilities accelerated the transition from hardware to software. By dematerializing the user interface well ahead of what others thought possible, Apple was able to shift the clutter of buttons and hardware to the flexible and much more lucrative domain of software and services. The physical thing was minimized to a mere vessel for code.   Again, this came naturally to Jobs, as it is how he lived his life, from sparse furnishings at home, to sartorial simplicity, to his war on buttons, from the mouse to the keyboard to the phone. Jobs felt a visceral agitation from the visual noise of imperfection.   When Apple first demonstrated the mouse, Bill Gates could not believe it was possible to achieve such smooth tracking in software. Surely, there was a dedicated hardware solution inside.   When I invited Jobs to take some time away from NeXT to speak to a group of students, he sat in the lotus position in front of my fireplace and wowed us for three hours, as if leading a séance. But then I asked him if he would sign my Apple Extended Keyboard, where I already had Woz’s signature. He burst out: “This keyboard represents everything about Apple that I hate. It’s a battleship. Why does it have all these keys? Do you use this F1 key? No.” And with his car keys he pried it right off. “How about this F2 key?” Off they all went. “I’m changing the world, one keyboard at a time,” he concluded in a calmer voice. ----   It was daunting to reflect on such a great man, from a refined set of exposures... but he was my childhood hero, and I convinced him to let me do a study of his management style while I was a lowly employee at NeXT. Nevertheless, I wondered if I captured his essence in those years of exile from Apple. So, I was floored when the BW editor wrote back "I think this piece is one of the best things I have ever read about Steve." :))