MoreMarkets Strategy Research Report: Content & Marketing Intelligence @moremarketsxyz occupies a unique position at the intersection of RWA and DeFi. The platform's biggest feature is that holders of non-EVM native assets like XRP, DOGE, and NEAR can earn returns ranging from 3.5% to as much as 20% without going through bridging or wrapping processes. This approach revitalizes the long-underutilized legacy asset market while presenting a regulatory-friendly and transparent revenue generation structure. Achieving over $27 million in TVL just three months after the product launch in July 2025 is a testament to how quickly this differentiation has proven demand in the market. The mission of MoreMarkets is simple. It aims to open high-yield strategies, previously accessible only to professional hedge funds or institutions, to individual investors, allowing them to execute directly on native chains without complex bridging procedures or custody risks. Technically, it is based on self-custody vaults built on each chain, and the chain signature and threshold MPC structure of NEAR provide proof of minimal trust. The FAssets and Firelight infrastructure of the Flare Network enable the monetization of XRP-based synthetic assets, allowing users to receive stable rewards while directly holding their assets. Currently, three main products have been launched. First, the XRP Earn Account aims for returns of 3.5% to 10% and pays rewards weekly through the Flare infrastructure. Second, the XRP Falcon Account offers a conservative yield of 3% to 7% through a neutral operation utilizing cash-and-carry strategies in the futures market, primarily targeting institutional investors. Third, the NEAR Earn Account presents returns around 10% based on Akis Prime Brokerage, setting a record by filling its limits within minutes of launch. All products minimize user attrition factors through a simple participation structure, weekly reward payments, and self-custody design. Tokens have not yet been issued. The platform's revenue model takes a portion of the profits generated from operational strategies as fees, and while the possibility of a token launch remains open after the RWA integration phase, no confirmed schedule exists. This conservative approach can be seen as a strategic choice that emphasizes the quality of revenue and regulatory friendliness instead of speculative marketing. Partnerships play a crucial role in establishing trust for MoreMarkets. The Flare Network has enabled native monetization within the XRP ecosystem, and NEAR has contributed with its chain signature technology and as an investor. Akis serves as an institutional prime broker, providing risk management and a stable revenue structure, while Wormhole supports the infrastructure for cross-chain liquidity aggregation. The future roadmap aims to expand to DOGE and BTC, broadening the native asset revenue market while integrating real-world asset-based RWA products like government bonds or private credit. In terms of competition, MoreMarkets' differentiation is clear. While platforms like Temperature Finance and Centrifuge focus on the tokenization of traditional assets, and Lombard emphasizes BTC native DeFi, MoreMarkets has defined a new target: general holders of legacy chains. Activating non-EVM mainstream assets like XRP and DOGE represents a long-overlooked area in blockchain-based liquidity pools, which has the potential to channel hundreds of billions of dollars of idle assets into DeFi. The structure that avoids using bridges also has the advantage of maintaining a familiar chain environment for users while significantly lowering transition costs by avoiding custody risks. Marketing has been thoroughly product-driven. The message "Falcons don't wait" from XRP Falcon quickly closed the limit recruitment, and the announcement of collaboration with Flare and NEAR generated significant resonance within the respective ecosystem communities. Additionally, at major events like Token2049, a concise copy of "Do MORE With Less" was used to imprint the brand philosophy. The mechanisms for retaining incoming users included weekly native rewards, transparent disclosure of strategies and risk indicators, and a self-custody structure. Institutional investors secured long-term retention factors through risk management via Akis and external monitoring tools. Community reactions were closer to practical discussions than exaggerated enthusiasm. On Twitter, the launch announcement and partnership news garnered positive feedback primarily from XRP and NEAR holders, while on Discord, AMAs and strategy discussions were active. Overall, there was a clear preference for avoiding bridges, security, and simplicity, with long-term expectations for RWA integration being consistently mentioned. This aligns with MoreMarkets' conservative and trust-oriented narrative, as the focus was on questions about practical revenue structures and risk management rather than speculative price discourse. Future content strategies should strengthen the three pillars of education, differentiation, and trust. It is necessary to secure technical trust through in-depth explanatory content on chain signatures, synthetic assets, and market-neutral strategies, and to clarify positioning through analyses comparing with Ondo or Centrifuge. At the same time, leveraging early sellouts of XRP Falcon or the short-term cap breaches of NEAR Earn to accumulate social proof, and finally building industry narrative leadership through topics like "Compliance Bridge" and "Vertical DeFi" would be effective. Overall, MoreMarkets is addressing the challenges of DeFi expansion in a simple and clear manner. Targeting the vast inactive market of legacy chain assets, the emphasis on native revenue without bridging and a regulatory-friendly structure is a clear differentiator. In the short term, it is crucial to maintain the initial demand confirmed in XRP and NEAR, while in the medium to long term, the expansion to DOGE and BTC, as well as the integration of RWA, will complete the story. Even in the absence of tokens, if communication continues to focus on the performance of the product itself and its regulatory-friendly design, its position as a "fintech gateway" will become even more solidified. Earning crypto made easy.